Why use business performance advisors? We all know our own minds. We’ve invested a lot of time and emotion to get our businesses where they are now. If we are in a leadership team, our team has successfully got the business to where it is today. Also we have taken steps to analyse the way forward. So where’s the problem?
The issue is that we are all biased (whether we admit it or not). So relying on gut-feel, and backing our own judgement when making decisions ignores that bias. But our own personalities impose limitations on decision making.
Also teams get locked into tunnel vision about objectives, options and outcomes. As a result we can often quickly bind together around a group view on a possible outcome. This often happens as it is easier to do than to invest the extra time and energy to explore uncertainty.
In addition we all tend to over-value the information we have, and dismiss what can’t be seen as too much hard work to understand.
So gut feeling, and narrow thinking can exaggerate calls-to-action. In turn this can result in over optimism, where we become too confident about our own estimates, and make decisions too quickly. But not foreseeing risks and the problems that lie ahead isn’t the only downside though. Narrow thinking also conceals the broader view and greater possible opportunities.
Because an external view draws on experience gained from similar ventures it gives a perspective taken from a broader position than the team or the entrepreneur has alone.
Also greater rigour in planning will help to validate the time and resource required to achieve objectives. Equally weighing-up options internally can often isolate us from a fuller range of possibilities. Equally this risks missing the best possible outcome.
The stronger the motivation or the greater the investment the more the risk that the internal bias will impact planning and decision making, and the greater the pull of that bias will be. Or to put it another way, the firmer the motivation and the heavier the investment the more essential is the external view.
So, an external view from business performance advisors can help most with:
- Developing and executing strategy
- Taking digital performance beyond current constraints
- Brand performance
- Flexible, integrated planning
Transive business performance advisors
We are rich in experience with start-ups and growing businesses in the UK and international markets. Our senior commercial team has provided business performance advice that has driven growth phases for prominent, sector-leading companies in European, Asian and US markets. Furthermore we have been involved in pioneering new consumer transformations for global players across multiple markets, as well as extending successful single country brands to deliver a global footprint.
Partnering with us gives you access to a resilient group of experienced operators who will obsess about your success. We love partnering with entrepreneurs, founding teams and management groups with ambitious growth plans. What’s more we will back ourselves to deliver positive results with success driven commercial models that make sure our rewards are aligned with your success.
- Focused on growth and particularly on advancing revenue
- Adaptable to different models of commercial engagement
- Technology wise but also platform agnostic
- Digital performance analytical tools that go deeper and broader than standard enterprise tools
- Extensive experience in UK and international strategic development
- Scalable team
- Seasoned in fund-raising
- Successful planning of acquisitions and exits
What we do?
Our work focuses on:
Strategy and Planning
Helping to deliver plans that:
- Develop & validate strategy
- Ensure that the key business drivers are sustainable
- Cover all elements of the growth phase
Assess customers and competitors to improve:
- Business positioning
- Use of offline marketing channels
- Partnerships and alliances (fundamental to international expansion)
- Data analysis
Finance and Operations
- Using real data to drive informed decisions
- Integrated financial planning
- Plans and documentation for investments and acquisitions
- Understanding and accessing efficient funding sources
- Successfully navigating Payment Card Industry, Personally Identifiable Information and GDPR regulations
- Set up and improvement of finance and operations departments